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Guides

Practical guides for search, rebuilds and software.

Three long pieces on questions clients actually ask. They separate established practice from experiments, and they do not promise rankings or citations.

  1. 01AI search16 min readHow to Get Your Website Found by ChatGPT, Gemini and Google AIGet found in AI search by making the site crawlable, specific and worth citing. Google says its AI features need normal Search eligibility, not a special file or schema trick. No tool can guarantee that ChatGPT, Gemini or Perplexity will recommend you.
  2. 02Migration15 min readHow to Rebuild a WordPress Website Without Losing SEO RankingsYou protect search performance in a rebuild by mapping every important URL, redirecting it once with a 301, and carrying the content and metadata that earned the visit. Rankings can still move. A careful migration reduces self-inflicted loss. It does not promise that positions will stay the same.
  3. 03Software14 min readHow to Modernise Legacy SaaS Software Using AI-Assisted DevelopmentModernise legacy SaaS by understanding the behaviour the business cannot lose, then replacing it in slices. AI-assisted coding can speed up well-specified tasks. It does not safely rebuild a business-critical product on its own, and it will not cut a fixed percentage off the cost.