Insights
Expert perspectives on Generative Engine Optimization, AI-powered retail, and the future of search — written by the GoNow Productions team.
AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews are changing how consumers find businesses. Traditional SEO is no longer enough. Here's your practical guide to GEO — Generative Engine Optimization.
Large retailers have a structural advantage in AI search — vast product catalogues, brand authority, and the resources to invest in data infrastructure. Here's how to use it.
For a decade, local businesses could rely on Google Maps for discovery. That channel is being quietly displaced by AI assistants that answer 'near me' questions directly — without a map.
Physical retail is experiencing an AI-driven disruption that most shopping centres and brands are not yet prepared for. The stores that survive will be the ones that make their data legible to AI.
AI agents that browse, compare, and purchase on behalf of consumers are no longer science fiction. The implications for retail brands are profound and immediate.
AI-powered search engines are becoming the primary discovery channel for consumers. If your store isn't optimised for ChatGPT, Gemini, and Perplexity, you're already invisible.
Retail marketing in the AI era requires a fundamental rethink. The brands and centres that thrive will be those that treat their data as a marketing asset — not just an operational record.