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SEO & AI Search Optimisation Services
Get your business discovered through Google, ChatGPT and the next generation of AI-powered search.
People still search on Google and Bing, and they also ask ChatGPT, Gemini, Perplexity and Google’s AI features. Traditional SEO makes a site crawlable, indexable and relevant. Answer engine optimisation (AEO) and generative engine optimisation (GEO) are the newer work of making the same information clear enough to be selected as a source. They complement SEO. They do not replace it, and they do not guarantee a ranking, a citation or a recommendation.
Sound familiar?
- The site is hard to crawl, or the useful explanation only appears after JavaScript runs
- Service pages overlap, or they describe the business in different ways
- Structured data on the page does not match what a visitor can read
- You are being sold an AI-search tactic, and you cannot tell which parts are established
- You have no sober way to see whether important pages are indexed, or how assistants currently describe you
What we deliver
What’s included
Technical fixes
Crawl, indexation, canonicals, sitemaps, robots rules, internal links and the page-experience issues that block discovery.
Content architecture
A map of the pages you need for real search intent, including what to merge, rewrite or leave alone.
Clearer pages
Specific, useful copy with a direct answer near the top, written so a person or a retrieval system can lift a passage without guessing.
Structured data that matches the page
JSON-LD for the organisation, services, articles and FAQs you actually show. Markup does not guarantee a rich result or an AI citation.
A measurement plan
Search Console, Bing Webmaster Tools where relevant, analytics referrals and a short log of real buyer questions. Not a proprietary AI score.
A prioritised backlog
Changes ordered by what is blocking understanding, with established SEO separated from experiments such as llms.txt.
Approach
How it works
- 01
Technical website optimisation
We make the important pages fetchable, indexable and internally linked before we talk about answer engines.
- 02
Content architecture and search intent
We look at the queries and questions that already bring the right people, and at the gaps where a page would answer a real brief.
- 03
AI-readable, useful content
We write or reshape pages so they are specific, attributable and worth citing. Volume is not the strategy.
- 04
Structured data where it is relevant
We add schema that copies visible facts. Google is explicit that valid markup creates eligibility, not a guarantee.
- 05
Internal linking and discoverability
Services, guides, locations and case studies point to each other with anchors a person would understand.
- 06
Multilingual and international SEO
Separate URLs, real translations and hreflang when a language version exists. We do not duplicate English into another locale.
- 07
AI search visibility measurement
We track what can be observed: indexation, queries, reported citations in Bing’s AI tools, referrals and manual checks. A mention is never assumed.
- 08
Continuous optimisation
We keep a short list of corrections and improvements. Search systems change, and so do the pages that describe you.
Related work
Where we have done this
MRS Climatización Building services & HVAC
A modern, multilingual platform for a technical services company
Aston Education Education recruitment
A rebuilt recruitment platform with live jobs integration
Questions
Common questions
What is the difference between SEO, AEO and GEO?
SEO is the established work of being crawled, indexed and relevant in search results. AEO (answer engine optimisation) and GEO (generative engine optimisation) describe the extra care of making pages clear enough for an AI answer to use as a source. Google says its AI features need ordinary Search eligibility, not a separate trick. Bing says GEO does not guarantee citations.
Will schema markup get us into ChatGPT or AI Overviews?
No. Structured data helps systems interpret a page and can make some Google rich results eligible. Google does not guarantee that correct markup will be shown, and there is no schema type that places a business into an AI answer.
Do we need an llms.txt file?
No. It is an optional contents file for tools that choose to fetch it. Google has said Google Search does not use these AI text files, and that publishing one will not help or harm Google rankings. We maintain one on our own site as a curated index, not as a ranking factor.
Can you guarantee rankings or recommendations?
No. We improve the technical and editorial conditions that make a site understandable. Rankings, citations and recommendations depend on the query, the competition and each product’s own systems.
Can you work on a site you did not build?
Yes. We audit and improve existing websites, either in the codebase or by briefing the team that looks after it.
Go deeper
Related reading
Request an SEO & AI Search Assessment
Tell us about the site. Jason will reply personally and say whether an assessment is the right next step.